Services — Cognoscenti Creative

Working with both emerging brands and industry-leaders, we’ve observed a shift in the power structure of persuasion. The rise of social media and peer-to-peer recommendations has created an increasingly noisy marketplace, requiring companies to reconsider the way they grab customers’ attention.

Our holistic approach to brand identity, visual assets and written communications—executed by our founders, rather than a stable of freelancers or junior creatives—helps businesses present a clear, engaging message tailored to their target audience.

What We Offer

Branding

The most compelling brands are rooted in something real, whether innovative solutions to common problems, mission-driven operations or a memorable sense of hospitality and client services. That’s why our creative process begins with an in-depth questionnaire and kickoff call addressing the what and the why behind your business—a process we liken to “brand therapy.” Once we’ve gained a deeper understanding of your offerings and company culture, we then create a visual and verbal identity that mirrors the lived experience of your brand.

Brand Positioning + Strategy
Logo Design
Brand Guidelines
Core Brand Messaging

Copywriting

Clarity and brevity are the markers of truly effective copywriting, from sharing your brand story to effectively crafting FAQs. Our approach to copy not only engages your audience—it establishes a unique brand voice and tone, anticipates common customer questions and clearly differentiates your value proposition. What’s more: high-quality copywriting is essential to boosting SEO and ensuring your marketing channels actively serve your business goals.

Brand Voice + Tone
Naming + Tagline Development
Websites + Email Marketing
Investor Pitch Decks

Photography

Our natural light photography reflects our editorial experience, with an emphasis on images that bring your brand to life. From styled shoots for hospitality businesses, to intimate vignettes that capture the details of an artisanal process or a curated space, our goal with each project is to convey a sense of human-centric storytelling. Most importantly, we begin each project with a collaborative discussion of mood boards, shot lists and photography styles, ensuring that we arrive on set with a shared sense of creative direction.

Art Direction + Photo Mood Boards
Natural Light Lifestyle + Editorial Photography
Product + Food Styling
Content Creation for Websites, Social Media + Digital Marketing

Website Content + Design

As in all design, the strongest websites allow form to follow function—and in this case, content. Our process begins with the creation of a detailed sitemap that clearly addresses your unique business and user experience needs. From there, we craft engaging copy that guides your audience through an intuitive, streamlined website and help source (or photograph!) high-quality images to complement that text. As a final step, we either personally design a custom Squarespace website or provide creative direction to a development partner for Shopify, Wordpress or other platforms.

Website Content + Sitemap Strategy
Website Copywriting
Squarespace Website Design (Responsive / Mobile-Friendly)
Creative Direction for Shopify or Wordpress

Sales + Marketing Materials

While your website, social media and email may be your primary communication channels, elevating strategic print or digital materials can have a significant impact on the growth of your business. We pride ourselves on creating high quality brand touchpoints, sales one-sheets and longer form pitch decks that expand your messaging options, whether addressing potential investors, partners or a specific customer need. In each case, our goal is to convey a clear sense of attention to detail and to distinguish your product or services in a crowded market.

Pitch Decks + Presentations
Booklets, Postcards + Brochures
Custom Brand Touchpoints (Business Cards, Signage, Menus)
Vendor Sourcing + Production

Digital Marketing + Design

For clients who have previously engaged us for branding or a website project, we are happy to offer a number of supplementary digital marketing services. From crafting automated email campaigns, to designing reusable email marketing templates, to providing high-level social media content strategy, these services are designed to help you leverage your newly polished brand across various marketing channels.