About Us
We believe that the best creative work is rooted in something real. Rather than focusing primarily on your competitors or what you aspire to be as a company (though we do consider those factors!), our goal is to represent the authentic, day-to-day personality and values that guide your business.
By holding a mirror up to who you are and what you uniquely offer, we can create more sustainable brands that feel aligned with your customers’ experiences and expectations. As career marketers and creatives—who have worked on numerous in-house teams—we’ve found this intentional synchronicity between everyday operations and public perception has multiple benefits, including an increased sense of ownership among your employees and a more evergreen brand identity that stands the test of time.
We’ve been featured in:
Hectic Podcast | Incremental with Cognoscenti Creative
Shoutout Colorado | Meet Lauren + Carly DeFilippo | Co-Founders of Cognoscenti Creative
Voyage Denver | Life and Work with Lauren + Carly DeFilippo
Denver Egotist | Surf Hotel Opens in Buena Vista with Branding by Denver’s Cognoscenti Creative
Life & Thyme | Contributor Spotlight: Carly DeFilippo
Creative Mornings | Not Just Lost in Translation: Carly DeFilippo
CARLY DEFILIPPO CARCHEDI
Writing + Brand Strategy
Carly’s career has spanned the fields of copywriting, marketing and brand strategy, with a particular focus on the food and hospitality industries. After earning a Master’s degree in Paris—studying French culture and culinary criticism—she spent a decade in New York City, leading content marketing efforts for the Institute of Culinary Education and The Dinex Group (Chef Daniel Boulud). After several years immersed in the world of award-winning chefs, sommeliers and service professionals, she pivoted to an e-commerce start-up environment, leading B2C brand creative for food product design studio W&P. In 2019, she relocated to Denver to focus on Cognoscenti Creative full-time.
Whether crafting core messaging, investor pitch decks or website copy, Carly excels at guiding clients through the brand identity process, translating key values and sales points into strategic, multi-channel storytelling.
LAUREN DEFILIPPO JACKSON
Design + Photography
A designer with a degree in psychology, Lauren has an eye for the subtle ways that typography, color and overall aesthetics can capture a mood or convey a sense of personality. After graduating from Parsons School of Design, she honed her skills in the hospitality design department at AvroKo and the studio of luxury printed materials designer, Ceci New York, while pursuing freelance photography for various food brands and publications. Building on this visual portfolio, she relocated to Denver in 2014, serving as the Brand Manager for Richard Sandoval Restaurants and the in-house designer for boutique architecture firm, JNS, while growing Cognoscenti Creative as an independent business.
From logos and visual style guides, to custom presentations and website design, Lauren’s dual talents in graphic design and photography make her an exceptional resource for businesses seeking an elevated and cohesive visual identity.
A selection of the makers, movers and shakers we’re proud to call clients and collaborators.
