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Establishing Artisans as influencers

IMAGES  /  NARRATIVE  /  DESIGN  /  STRATEGY

Today's consumer is a collector.

What he or she craves isn't "stuff," it's a story. Through images, narrative and thoughtful design, we transform exceptional products into objects of desire. 

The Italian term cognoscenti refers, in short, to "those who know"trusted advisors whose opinions are founded on solid experience. Our boutique branding agency is built on 10+ years of professional experience in the fields of design, content marketing and creative strategy. Working with both emerging artisans and industry leading brands, we've observed a shift in the power structure of persuasion. The rise of social media and peer-to-peer recommendations has created an increasingly noisy marketplace, requiring companies to reconsider the way they grab our attention. Our holistic approach to brand identity, visual assets and written communicationsexecuted by our principals, not a stable of freelancershelps brands project a clear, concise message to attract their target audience.

 

services

IMAGES   Catch their eye   Attract your target audience with aspirational lifestyle photography and establish a library of visual brand assets

NARRATIVE   Stories that sell   Convey your core values with customized messagingfrom website content to product descriptions and taglines

DESIGN   Your first impression   Establish yourself as a tastemaker with compelling graphics that encourage engagement and brand loyalty

STRATEGY   Go beyond "customers"   Maintain your fanbase with a dynamic digital communications plan that sparks meaningful conversation

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EDIBLE BEATS RESTAURANTS

SILVER SPORK SOCIAL

TEDX MILE HIGH

BARNARD COLLEGE

HAIKU FOODS

NECTAR & PULSE

PRIM COMMUNICATIONS

SALT & WIND

HONEST COOKING

RICHARD SANDOVAL RESTAURANTS

SKIPSTONE WINES

CUCINA DELLA TERRA

ROADHOUSE HOSPITALITY GROUP

NIKAU CHIROPRACTIC

BAR FAUSTO

clients

DEERHAMMER DISTILLING COMPANY

SAN ANTONIO COCKTAIL CONFERENCE

INSTITUTE OF CULINARY EDUCATION

SOUTH MAIN REAL ESTATE

LA MARZOCCO

LIFE & THYME MAGAZINE

DINEX / DANIEL BOULUD RESTAURANTS

STUMPTOWN COFFEE

LA COLOMBE

FEED MEDIA

KITCHENAID

THE GROWHAUS

MAILLE MUSTARD

FELLOW MAGAZINE

HALE & HEARTY SOUPS

 

work with us

CARLY DEFILIPPO is a writer and creative content strategist based in New York City. A graduate of Columbia University and the Institute of Culinary Education, Carly’s career has spanned the fields of food, health and wellness, French culture and education, and she is currently employed as the Content & Publicity Manager at the Dinex Group (Daniel Boulud restaurants). 

Though the first line of Carly’s college application essay was “I love tunafish,” it wasn’t until she pursued graduate studies in Paris that her dual passions of food and writing became a professional pursuit. While researching a thesis on French culinary criticism, Carly launched a freelance editorial career and has contributed to publications including Honest CookingLife & Thyme and Merci pour l'adresse, among others. Since moving to New York in 2010, Carly's full-time pursuits have focused on copywriting and content marketing, with roles at the Columbia Maison Française, the Institute for Integrative Nutrition and the Institute of Culinary Education. She has also expanded her technical knowledge of the food industry with hands-on training, gaining a diploma in Culinary Arts from ICE and a certificate in Holistic Health Coaching from IIN. A creative problem solver and gifted wordsmith, Carly has a knack for developing the voice of an individual brand, whether helping French companies translate their values for an American audience or developing content strategies for evolving brands in the food and lifestyle industries.

Get in touch with Carly at: carly@cognoscenticreative.com | Get a taste of her writing at carlydefilippo.com


LAUREN DEFILIPPO is a graphic designer and photographer living in Denver, Colorado. A graduate of Parsons, The New School for Design, Lauren worked in the design departments of AvroKo and Ceci New York before relocating to Colorado, where she served as the Brand Manager for Richard Sandoval Restaurants for three years. Her dual talents in graphics and still images make her an exceptional resource for brands seeking a coherent visual strategy, and her freelance client list has grown to include numerous restaurants and artisanal businesses. 

Over the course of her career, Lauren has crafted dozens of branding, logo, illustration and web design concepts, from album artwork for emerging musicians to full visual rebrands for established restaurant concepts. Behind her designs is a photographer's eye, and her time behind the camera is a never-ending source of inspiration. Though Lauren's photo experience began with formal training in college, it wasn't until she launched her design career in 2010 that she began to pursue photography professionally. Since then, she has shot everything from action photography for fitness startups and intimate engagement shoots to her current focus: the field of food and dining. Highlights of her editorial work include numerous photoshoots for Dessert Professional Magazine, as well as contributions to The New Yorker blog for the opening of Stumptown Coffee Roasters' Greenwich Village store. Since moving to Denver, Lauren has contributed to local publications 5280Reign and Fellow Magazine, while also providing regular Colorado and travel coverage for Life & Thyme magazine.

Get in touch with Lauren at: lauren@cognoscenticreative.com | See her portfolio at laurendefilippo.com