JNS
Over three decades of business, Johnson Nathan Strohe (JNS) had become one of Denver’s most influential architecture and interior design firms in the hospitality and multi-family sectors. Yet it had been several years since the brand had an opportunity to apply their deeply intentional, story-centric philosophy to their own website and branding. We were asked to collaborate on a full website redesign for the firm, from reimagining the sitemap and user experience, to crafting new copy for the brand’s core messaging, as well as their most eye-catching projects.
Our creative partnership with JNS evolved over time, beginning with presentation design and photography for their firm, and later being asked to revise the brand’s core messaging during a shift in leadership at the brand. When it came time to redesign JNS’ website, we were eager to modernize and simplify their communications with an easy-to-manage Squarespace site that would ensure that the brand’s content remains up-to-date as the company continues to evolve over time. We began by streamlining the flow of content throughout the site, with an emphasis on better articulating and showcasing the firm’s unique approach and breadth of capabilities. Last but not least, we tightened up the brand’s long standing logo, to ensure a comprehensive facelift that would reflect the future of the company.
LOCATION
Denver, Colorado
PROJECT SCOPE
Visual Brand Refresh
Brand Messaging + Copywriting
Photography
Squarespace Website Design
Presentation Design
The Opportunity
JNS has long been one of Denver’s premier independent architecture and interior design firms, working on numerous hotels and multi-family residences, as well as select public projects including the City Park Golf Clubhouse. Yet, as is often the case with businesses whose reputation is built on word-of-mouth and long-standing relationships, the brand was overdue for an aesthetic and messaging refresh that reflected the evolving leadership and approach at the firm.
The Challenge
With so many years of client projects and assets to pull from, helping the company’s principals focus their message and aesthetic was one of our top priorities. We sought to convey the same clarity of vision that JNS brings to their own client projects through a sleek, modern website with a clear sense of storytelling and impactful case studies.
The Messaging
“Pragmatic Beauty” had long been the company’s trademarked tagline, yet we felt that the presentation of this concept had not been adequately tied to the team’s methodology and approach in the past. The “Process” page on the new website was developed to articulate exactly what to expect from a collaboration with JNS in concrete terms.
THOUGHTS FROM THE CLIENT
“Collaborating with Lauren & Carly has been a great experience and we are thrilled with the results. Our updated website now reflects the work we do and the team it represents.
Lauren brings an eye for beauty and balance that was critical in conveying our visually-focused work. Carly’s talent for the written word was instrumental in describing our projects and design intent. Together they helped guide the process and wrangled our team of creatives with grace!”