Building Our Creative Community
As the holiday season fast approaches, a mindset of gratitude and reflection starts to set in. At Cognoscenti Creative, it’s been an exciting year, with many new projects in the pipeline – and the recent marriage of co-founder Lauren, who had the pleasure of reconnecting with clients Bread Bar and Moxie Bread Co. in planning her celebration.
For us, this convergence of our professional and personal lives is exactly why we founded Cognoscenti. We wanted to connect – and better serve – the founders and makers behind the brands we love. In the process, we’ve been able to build a community of amazing clients and collaborate with other talented creatives in the food and lifestyle industry.
Below, we feature four new projects from the past few months and invite you to get to know some of our clients! Thank you for taking the time to share these stories with any friends or contacts who might be interested in our brand strategy and creative services.
BRANDED CONTENT | S. PELLEGRINO x BON APPETIT | NEW YORK
This summer, we were recruited by the Food Innovation Group at Condé Nast to ghostwrite a guide to New York City by Chef April Bloomfield. Having previously interviewed the chef for Life & Thyme magazine, we were excited to reconnect and learn where Bloomfield spends her time outside of the kitchen. Commissioned by mineral water brand S. Pellegrino, this branded content “Taste Guide” ultimately grew to include five long-form neighborhood guides and an in-depth video series featuring April’s favorite shops, restaurants and bites in NYC.
COPYWRITING | MR BLACK | AUSTRALIA
Based in Australia and already popular in the UK, Mr Black Cold Brew Coffee Liqueur launched in the US during the summer of 2017. Founder Tom Baker tapped us to help translate the brand’s messaging for an American audience, collaborating on event materials, print advertisements, the label for a special edition amaro and additional copywriting needs.
Image courtesy of Mr Black
REBRANDING, PHOTOGRAPHY & COPYWRITING | A NOTTE | DENVER, CO
Founded by a seasoned pair of restaurant professionals, this Denver-based catering and event business was eager to align the look and feel of their digital communications with that of their in-person events. We were hired to refresh their existing logo, capture behind-the-scenes lifestyle photography and better represent the team’s vibe with updated brand messaging and website copy.
GRAPHIC DESIGN | CRAFTSY | DENVER, CO
A fast-growing producer of creative classes for DIY enthusiasts, we collaborated with this Denver-based company on a number of design projects this year. Most recently, we redesigned the layout of the brand’s printed course catalogue, which offers classes from knitting to photography, baking and more.