PRESS: L Bar Brand Launch in The Denver Egotist
We loved collaborating with founders Adam Hodak and Alex Lerman on the concept for L Bar—an unpretentious, uniquely Colorado bar serving decidedly upscale cocktails. Thanks to The Denver Egotist for featuring this foundational copywriting and menu design work!
“From Vesper Lounge and Green Russell to the NoMad Bar, Adam Hodak and Alex Lerman had helmed the bar or led beverage programs for some of Denver and New York City’s most impressive cocktail outposts. Yet when they sought to collaborate on what would become South Broadway’s first true craft cocktail bar, they weren’t looking to replicate the vibe of their previous places of employ. In developing The L Cocktail Bar, their concept was to deliver a menu of world-class drinks in an environment more suited to Denver’s low-key social scene.
With only an initial logo in-hand (designed, along with the brand website by Clara Warner), Hodak and Lerman chose to collaborate with local studio Cognoscenti Creative on fully developing their brand story and visual aesthetic. Tapping into an art deco aesthetic with a touch of old-school train travel, the Cognoscenti team crafted a cohesive brand identity, spanning core messaging, custom menu design, and lifestyle photography for both the cocktails and the bar space.”