Brand Positioning: The Value of Investor and Concept Decks
As a branding and creative studio, the vast majority of the work we feature is public-facing. Yet many businesses engage with our services well before their official brand launch. From attracting investors, to aligning the efforts of a multi-person team, articulating your anticipated offerings through a well-designed concept deck can be an important pre-opening phase of your business development.
The exact content of these assets can range widely—from photo-driven presentations that set the aesthetic for an architecture or design project, to more text-heavy decks that anticipate and address the questions of key stakeholders. Yet regardless of their format, these documents typically answer the following questions (among others):
What makes your concept interesting or noteworthy?
Who is your target audience?
Why is this concept a good fit for the location / regional market?
Who are your competitors and how will you differentiate your business from them?
All of these questions fall within the realm of brand positioning: the strategy of what you offer, what you stand for and what will make your brand memorable in a crowded market. From hotel projects that require the coordination of multiple teams (operations, design, architecture, etc.) to independent restaurants seeking outside investment, we’ve helped a range of food and hospitality businesses clearly articulate their positioning in an eye-catching, professional format.
If that sounds boring, time consuming or unsexy…you haven’t been exposed to high-quality concept decks. These documents, when well executed, will excite stakeholders, spark meaningful conversations and help fast-track your business’ road map from idea to execution. By nature, these documents are only intended to be seen by strategic partners or leadership teams (hence their absence from our portfolio), but if you’d like to see examples or to discuss how we can support your brand ideation and development process, please reach out to schedule a call.
