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establishing artisans as influencers

DESIGN  /  IMAGERY  /  NARRATIVE  /  STRATEGY

Today's consumer is a collector. What he or she craves isn’t “stuff”, it’s a story. Through images, narrative and thoughtful design, we transform exceptional products into objects of desire.

The Italian term cognoscenti refers, in short, to "those who know" — trusted advisors whose opinions are founded on solid experience. Our boutique branding agency is built on 10+ years of professional experience in the fields of design, content marketing and creative strategy.

After independently pursuing careers in the worlds of food, lifestyle and hospitality, Cognoscenti Creative was founded in 2015 by sisters Lauren and Carly DeFilippo. Building on our respective skill sets in graphic design / photography and writing / brand strategy, our vision is to provide the high quality services of an established creative agencies on a scale accessible to entrepreneurs and small business owners.

In the past two years, our client list has grown to include both industry leaders and scrappy startups, from iconic brands like KitchenAid and Conde Nast to small business owners across the lifestyle sector.

 

what we offer

Working with both emerging artisans and industry-leading brands, we’ve observed a shift in the power structure of persuasion. The rise of social media and peer-to-peer recommendations has created an increasingly noisy marketplace, requiring companies to reconsider the way they grab our attention. Our holistic approach to brand identity, visual assets and written communications — executed by our principals, not a stable of freelancers — helps brands project a clear, concise message to attract their target audience.

Design — [your first impression]

From typography to layout and color palettes, design is a powerful psychological cue guiding customers through the purchasing process. Our clean, customized graphics are road signs on that journey, attracting a clientele that shares your perspective and values.

Imagery — [catch their eye]

With the proliferation of Instagram, YouTube and other image-driven mediums, it’s increasingly clear that we live in a visual age. We help brands convey core values through aspirational lifestyle photography that speaks to their target audiences.

Narrative — [stories that sell]

Marketers like to say that people don’t read. The truth is that they won’t read much — especially if it sounds like a sales pitch. We infuse editorial style into all of our messaging projects, crafting concise and compelling brand stories for a wide range of print and digital mediums.

Strategy — [go beyond “customers”]

When navigating an ever-shifting sea of algorithms and follower counts, the one metric that measures up is engagement. We don’t just make compelling content — we customize communications for each platform and context, with the goal of sparking meaningful conversation.

 
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EDIBLE BEATS RESTAURANTS

LARIMER SQUARE

TEDX MILE HIGH

HAIKU FOODS

RESY

PRIM COMMUNICATIONS

GREEN CHEF

HONEST COOKING

WILDSAM FIELD GUIDES

RICHARD SANDOVAL RESTAURANTS

THE GROWHAUS

SKIPSTONE WINES

DR. D’S SPARKLING PROBIOTIC

NIKAU CHIROPRACTIC

CRAFTSY

our clients

DEERHAMMER DISTILLING COMPANY

SAN ANTONIO COCKTAIL CONFERENCE

INSTITUTE OF CULINARY EDUCATION

SURF HOTEL / SOUTH MAIN REAL ESTATE

LA MARZOCCO

CONDE NAST / FOOD INNOVATION GROUP

LIFE & THYME MAGAZINE

DINEX / DANIEL BOULUD RESTAURANTS

STUMPTOWN COFFEE

LA COLOMBE COFFEE ROASTERS

FEED MEDIA PUBLIC RELATIONS

KITCHENAID

MAILLE MUSTARD

FELLOW MAGAZINE

HALE & HEARTY SOUPS

 

work with us

CARLY DEFILIPPO is a writer and brand strategist based in Brooklyn, NY. A graduate of Columbia University with professional certificates in Culinary Arts and Health Coaching, Carly’s career has spanned the fields of editorial, marketing and branded content. Previous full-time roles include content marketing positions at the Institute of Culinary Education (ICE), Chef Daniel Boulud - The Dinex Group and W&P Design. From copywriting to creative direction, Carly excels at guiding clients through the brand identity process, translating core values and marketing objectives into strategic, multi-channel storytelling.

Get in touch with Carly at: carly@cognoscenticreative.com | See samples of her writing at carlydefilippo.contently.com.


LAUREN DEFILIPPO is a graphic designer and photographer living in Denver, CO. A graduate of Parsons, The New School for Design, Lauren worked in the design departments of AvroKo and Ceci New York before relocating to Colorado, where she served as the Brand Manager for Richard Sandoval Restaurants for three years. Since launching Cognoscenti Creative, Lauren has continued to work with numerous artisanal and hospitality businesses, and she was also honored to be accepted into The Collective Quarterly's 2018 Chico Portfolio Showcase. Her dual talents in graphics and still images make her an exceptional resource for brands seeking a coherent visual strategy.

Get in touch with Lauren at: lauren@cognoscenticreative.com | See her portfolio at laurendefilippo.com.